Our Content Strategy Drove 795% Overall Growth Across Dr. Caroline Niederman's Advocacy Platforms
Meet Caroline Niederman of CNN Courage LLC. this is her success story.
DR. CAROLINE “CARRIE” NIEDERMAN is a chronic illness educator and speaker, entrepreneur, and UPenn-educated equine veterinarian-turned-consultant. She’s changing the narrative for people who don’t quite fit inside the lines of conventional medical approaches for chronic, long-term conditions like ME/CFS and long COVID.
In addition to speaking engagements, university lectures, workshops and podcast features, Carrie’s consultancy and advocacy work aims to educate healthcare providers on finding more modern, effective ways to improve chronic illness care for their patients. Her digital advocacy platforms provide compassionate insights, increased awareness, and free resources to individuals living with invisible chronic conditions and their loved ones.
As a ME/CFS patient herself, Carrie’s mission is to reshape public perception of this misunderstood illness, advocate for new approaches and protocols, and collaborate with practitioners to be more comfortable with difficult-to-diagnose illnesses.
Check out her advocacy platform here, and her active LinkedIn here for regular updates.
I’m getting traction in a whole new tangent of life. And I’ve been so impressed with her ability to capture my voice and intention in this work in a very seamless way.
The Challenge: Growing a business from Scratch
Launching a business is never easy. But launching a business from scratch, with a deeply personal and specialized mission, can feel like staring up at Mount Kilimanjaro.
When Dr. Caroline Niederman founded CNN Courage LLC, she had an exceptional vision:
- To bridge the gap between physicians and patients with chronic, invisible illnesses.
- To empower the friends and family members of those patients to become stronger advocates and supportive loved ones.
But like any trailblazer, Carrie found herself in uncharted territory.
There was no roadmap for how to translate her unique dual perspective—as both a retired clinician and a patient with a chronic illness—into something that would resonate with her audience. And her audience? It was diverse, vast, and undefined.
Physicians, pressed for time, often fear they won’t be able to truly help their chronically ill patients. And family members and friends are stuck in a cycle of frustration and helplessness, unsure of how to best support their loved ones.
Carrie knew she had something invaluable to share, but she was facing two huge roadblocks:
- Getting people to discover her brand-new online platforms with virtually no traffic.
- Communicating her most powerful insights to the people who need them most.
Without brand recognition or a pre-existing client base, every step felt like unsteady progress.
Carrie needed more than a service to offer–she needed a platform that would bring her message out into the world, connect with her audience, and book more speaking engagements so she could begin breaking down the barriers between patients and providers.
But with no online presence, she didn’t know where to start. So she turned to the Studio Three 49 & Jess Anne Writing partnership, a small-but-mighty digital marketing team with a proven track record in scaling small businesses from scratch.
A Holistic strategy: Building Momentum from Day One
From the moment Dr. Niederman partnered with us, we hit the ground running with Jessica Vaillancourt of Jess Anne Writing as her head Content Marketing Manager & Strategist.
The tailored strategy was simple but intentional: publish a regular cadence of authentic, educational, and empowering content pieces that would click with both her ideal audience–medical professionals, patients, and caregivers–and help her establish credibility as a thought leader.
Through strategic SEO blog posts on her website, original cross-platform social media posts, and high-value lead magnets, we built a steady momentum.
Each piece of content reinforced her core message and built her professional connections, strengthening her brand and bringing her new event opportunities in the industry.
"If you’re thinking about getting support for your content, hire Jess Vaillancourt to do that for you. She talks about impactful content, and that’s exactly what she’s delivered for me. My LinkedIn presence is now strong, and I’m getting traction in a whole new tangent of life."
With consistency and strategy, we turned her content into a tool that not only spread awareness but also generated meaningful connections.
Impact You Can Measure: Amplifying an Invisible Need
We measured success by tracking key performance metrics like organic website traffic, user engagement, and follower growth, which consistently increased over time.
Our content strategy results over 6 months speak for themselves:
- 754% increase in organic website sessions
- 938% increase in website user engagement
- 1235% increase in website views
- 255% increase in Instagram followers and a 153% surge in impressions
- 76% increase in LinkedIn follower base
These numbers point to a deeper truth: there is a rising demand for her advocacy, and our multi-channel content marketing efforts have risen to meet it.
Globally, one in three adults suffer from multiple chronic conditions. Carrie’s rapid platform growth reveals thbe silent many who need Carrie’s unique message of empowerment and resilience.
But her impressive overall 795% brand growth over 6 months is about more than just numbers. It’s about reaching the right people and making a lasting impact on their lives.
Carrie’s brand is starting to flourish, and her message continues to reach people who needed it most.
Ready for fast growth?
Inquire into Jess Anne Writing's content marketing services for your business.
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